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Texting for the website

One of the steps that should be included in the process of website creation from scratch is texting. Texts should be present on the website by all means, because, firstly, search engines "read" the website texts, and decide whether it is worth showing the website in the search results on a concrete subject. Secondly, for the website visitors, presence of the texts of optimal volume and content will be a company’s solidity indicator.

The website text volume

What does the texts of "proper volume" mean? This means that the texts should not be too long, otherwise they will merely scare off most customers, and at the same time, the texts should be texts, and not concise, meager sentences from the series "we do this, call us faster, we’ll tell you everything ." If we do not take interaction with search engines into consideration, i.e. suppose that for some reason the website does not need free customer traffic from search engines, then the texts can be small, but the website pages should be designed quite various and fascinating, contain infographics, photos, attract with design and usability. In this case, the visitor can be attracted without details, but then it is of great importance for brief suggestions accompanying the infographic to be pretty precise and adjusted so that the customer wants to use this concrete company services.

So, going back to a more standard situation, when the company really needs traffic from the search engines, it makes sense to claim that the website pages should contain texts, the volume of each is from 1500 to 3000 characters. It also makes sense to break up such content with some visual data to make it more readable, but the total volume itself should be something like this.

Rates for website development from scratch

«Business»
380€
5-8 days
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«Business Pro»
950€
18 days
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«Comfort»
1 800€
30 days
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«Fast online store»
400€
5 days
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«Online store»
1 450€
30 days
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The website text quality

The quality of the texts features two indicators. The first is the semantic quality, the content should demonstrate the potential reader that it has been texted by experts. Common phrases, also called "fluff", can meet search engine requirements (and even they have become smart enough to filter "fluff" out), as well as push away or discourage the reader. Not all сustomers read the texts on the website, the vast majority are in a hurry and want to catch up the key idea in a short time, and in case it suits them, they find the contacts or leave a request. Those few reading the texts have an intention to receive real information, want to be sure that these words were texted by an experienced professional knowing the subject. Therefore, the quality content must be texted competently.

The second website text quality indicator is uniqueness. This indicator is extremely principal thing for the search engines, for it is a base allowing to make a conclusion whether the website contains something brand new and unique, or simply reprints data which has already been published by somebody. In the second case, the search engines generally go to primary sources. The unique text is a text written from scratch. If you create content by copying various offers from competitors’ websites and putting them in another order with occasional changing words, then be sure: your texts will not pass search engine filters and will be marked as plagiarism. Even in case you texted everything out of your mind, a chance, that similar phrases have already been applied in the same theme articles in about the same sound, exists. To create unique texts, consider the subject from a new angle and / or add your professional experience. In cases when there is a need to text on a very "hackneyed" subject, be sure to check up the uniqueness using free services, transforming those sentences considered as non-unique. Many services for the content uniqueness determination funtion in the Internet, they evaluate texts in almost the same way as the search engines do when generating search results. 

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Web studio ElenaGray
Port de Sagunt, Valencia, 46520,
Work hours: mo-fri 10:00-18:00
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We use Google Analytics to collect certain information about our website visitors. This includes data such as the visitor's IP address, browser type, device type, and the pages that they visit on our website. We do not collect any personally identifiable information, and the information that we do collect is used solely for the purpose of analyzing website traffic and improving our website's performance. Please note that Google Analytics may collect additional data beyond what we collect, and we are not responsible for any such data collection. For more information about Google Analytics and their privacy practices, please refer to their privacy policy.